Camden celebrates World Snow Day with French ski federation

Eye-catching illustrations invigorate event’s print and digital collateral

For the 4th consecutive year, the Fédération Française de Ski (FFS) and France Montagnes entrusted Camden with creating the key visuals and press kit for their World Snow Day, an International Ski Federation initiative that promotes skiing, winter sports and the spaces that make them possible.

The French edition of World Snow Day, helmed by the FFS and France Montagnes, features special discounts and an “open house” day to drive home the benefit of heading to a Federation resort. For the second year in a row, Camden partnered with a local illustrator to capture the resort experience and depict the wide range of activities on offer. The illustrations were used in posters and various digital tools.

Camden created display ads, social media ads (Facebook, Instagram and Twitter) and an online motion design video as part of the campaign, which was deployed on the Federation’s digital channels and those of its partners. Collateral was also distributed to tourist booths and municipal information offices.

 
Credits :
Client : Fédération Française de Ski : Prune Rocipon, Mélodie Reynaud, Hervé Berna
Creative direction : Rodolphe Chambon
Client services : Thomas Ardisson
Art direction and motion design : Lucile Coche
Illustration : Gwen Keraval